If you stuck it out through my entire post last week about how I got started, you'll remember it ended with me becoming legal but first finding a name for my business.

It started where the all magic bed of course. Why is it that no matter how exhausted you are at the end of the day, when you cannot wait until your head hits the pillow, that is the time a million things race through your mind and you cant sleep?

This night was like every other. I was laying there, trying again to think of a name that would suit me, my style and my approach to planning sessions. I liked to come up with different ideas for each session that fit that a tailor:

tai·lor: a person whose occupation is making fitted clothes such as suits, pants, and jackets to fit individual customers.

A tailor?


I tailor custom experiences to fit individual clients! There it was, I found my name. I remember the excitement when it hit me and also the relief of finally being done with obsessing over deciding on a name. If the clerks office was open at midnight, I would've drove there in my PJ's to fill out the forms, that's how excited I was.

So for the past 8 years, I've seen emails that start with "Hi Tailor" and I'm greeted at sessions with "Hi, are you Tailor?". I honestly never even thought that people would assume this as my name. But it doesn't bother me one bit. Sometimes I don't even correct them anymore and tell them my name is actually Emily. Its kind of like my secret identity.

Until next time, tell your do I said hi.